Most of the earliest civilizations popped up around fishing grounds. We humans have been fish farming for over 5,000 years. So, it’s not surprising people have been taking inspiration from fish throughout history, from Jonah and the whale to Finding Nemo. (I refuse to acknowledge the sequel.) Some of the oldest known drawings depict fish. Even in the modern day, incorporating fish iconography into your logos and designs can call to mind some of our oldest values. Fish are active, constantly on the move; fish are explorers, wandering three-quarters of the special database earth; and, of course, fish are tasty. Here are 48 inspirational examples of how you can use fish in your product or company logos.
Fish logos are friends not food — Real talk: fish are kinda silly looking. Big eyes, weird teeth, no legs. Exaggerate these features to create a happy, friendly mascot that draws in your customers. If you want to create warm feelings in your viewers, nothing beats a smiling, cartoon face. Fish are basically all face, which helps. Plus, the associations of special database nourishment and health are positive, as well. fish logo Logo design by Lucadia fish logo . But don’t feel like you have to be strictly literally, depicting the fish as food. You can be playful, depicting the fish eating or drinking in your logo design.
As long as you’re associating the ideas of “fish” and “food” together, you’ve got a winner. fish logo Logo design by Sava Stoic fish logo Logo design by sanjar fish logo Logo design by traffikante fish logo Logo design by Point Fish can seem like they’re from a totally different world than us land-dwellers. Even the Joker knew this. All of those weird features—Big eyes, special database weird teeth, no legs, gills—can also be exaggerated in a totally different way, to make your logo tough, intimidating or alien.