Each platform you interact with will have its own way of doing things and a set of rules you can follow. The more you gain, the more you need to worry about those rules - and how others can break them to take advantage of your success (or try to take them away).
For example, Google clearly states in its terms of service that companies are not allowed to use other companies' names in their own ads. Unfortunately, that didn't stop anyone. Once you start to become a market leader, others in the market will start trying to attract potential customers by using your name to attract you.
Another, more aggressive tactic can happen on selling platforms like Amazon and eBay: fake reviews. There's a dirty rib on Amazon that most customers don't know about; similarly, eBay's appeals process can get a little quirky at times.
Whether it's a competing seller selling your product or reporting you for selling children's toys as pornography, it can be a minefield. The more success you have, the telephone number list bigger the goals you have on your back.
There is no foolproof advice for avoiding these strategies other than to keep an eye out for them. You need to set up a monitoring schedule for Google to check on other companies using your name, keep an eye on reviews, report anything suspicious and react quickly to unexpected seller closures that occur.
8. More growth, more A/B testing of marketing strategies
Speaking of differences across platforms, your marketing strategy will also change as you grow. You'll want to take advantage of Google's best practices for keeping your site up to date and align with their recommendations so they can move your content up in the rankings - one of the best ways to do this is to start outreach And get to telephone number list follow other blogs and websites. Linking your site elsewhere (called backlinks) increases your domain authority, which in turn increases your value to Google.
The platform you sell on may also become an important part of your marketing strategy. Whether it's a sponsored listing, an ad, or a combination of the two, you need to invest in the A/B test that works best for you.
And don't forget social media marketing. No matter which platform you're selling on, you need to decide if it's worth spending money on ads and sponsored posts, and if not, test out some free ways to grow your content. Influencer marketing is all the rage (and for good reason), but you can also increase engagement by running a giveaway or showcasing your client’s content.
9. Keeping up with supply chain headaches (thanks, COVID-19)
All of us have seen how pandemics can wreak widespread disruption and disruption in our daily lives. One of the ways it affects e-commerce business is by increasing pressure on the supply chain in two different directions:
This has boosted online consumer traffic as retail operations have been closed, driving demand for e-commerce businesses.
Increased demand is a good problem, as long as the supply you need to keep your inventory is there. The problem is that manufacturing in China has been delayed, and in some cases completely stopped by COVID, which has created a bullwhip effect at all levels throughout the supply chain.
Math is simple. More customers wanting to buy your product, coupled with the reduced availability of the aforementioned products, will leave your store vulnerable to out-of-stocks of the things people want to buy. Your only hope is to order more inventory early, find new materials or suppliers that can reliably meet your needs, allow people to pre-buy/pre-order items knowing they're not in stock yet, or some combination of the above.